Me and my DVDs.

I own a couple of DVDs. Well, maybe more than a couple. I was stoked yesterday when I found out that the 8th season of 'Seinfeld' was finally being released on DVD. It got me thinking about all the different TV shows I own on DVD. Let's review.

COMPLETE SEASONS
The X-Files (9 seasons)
24 (Seasons 1-5; Season 6 not yet released)
Monty Python's Flying Circus (45 episodes)
The Lone Gunmen (13 episodes)
Fawlty Towers (12 episodes)

PARTIAL COLLECTIONS
Seinfeld (Seasons 1-6; 7 & 8 on their way from amazon.com)
The West Wing (Seasons 1-4)
The Simpsons (Seasons 1-3)
Star Trek: Deep Space Nine (Seasons 3 and 4)
Lost (Season 1)

Bombarded by messages.

Tired of commercials? Aren't we all...

Fueled by a growing sense of desperation, networks are inserting games, quizzes and mini-dramas into commercial breaks. They're incorporating more product pitches into programming. Two experimental programs without traditional commercial breaks will premiere this fall. NBC has even called on Jerry Seinfeld for help.

This is all being done to stop viewers with DVRs from fast-forwarding through advertisements, or to circumvent those that do.

Adding to the urgency, this week Nielsen Media Research begins offering ratings for commercial breaks, instead of just the shows around them.

"We all need to become more creative in how we incorporate sponsors into a program," said Ed Swindler, executive vice president for NBC Universal ad sales. "No one on the creative side or the business side wants to make commercials intrusive, but we do need to commercialize efficiently so viewers can afford to get free television."

I found this article interesting because it ties into a book I just finished reading today, "The Big Idea" by Dave Ferguson, Jon Ferguson and Eric Bramlett. Probably will post on it and another recent read later tonight.