- Alison Hong never thought she'd be turning heads with a cell phone, but that's exactly what's been happening with her latest gadget.
The 22-year-old San Francisco paralegal just bought an LG Fusic -- a sleek, white phone from Sprint with colored face plates -- and noticed the reactions immediately.
"You know how people leave their phones on the table? People will always grab my phone first because it catches their eyes," she said. "They think it's an iPod phone.''
Long an afterthought, cell phone design is in the spotlight with a host of new phones sporting stylish and eye-popping looks. While there is still a market for unremarkable silver-and-black phones, throwbacks to the dawn of the cellular age, a new generation of devices is playing like never before on color, form and materials.